NOBULL CrossFit Games
CrossFit
The CrossFit Games are world-renowned as the ultimate proving ground for the Fittest Man and Fittest Woman on Earth™, inviting athletes from over 120 countries into the international field of play. Since 2007, fans from around the world have attended the multi-day sporting event, streamed the competition online, or watched on a wide range of international broadcasts, including ESPN and CBS.
THE ASK
Set the stage and pave the way for The CrossFit Games in Madison, Wisconsin while acting as liaison between municipalities and event organizers.
ATTENDANCE
65,000
WHERE
Madison, Wisconsin
WHAT WE DID:
Procured the run course across: public sidewalks, Madison Parks spaces, county and state property.
Facilitate road closures to ensure minimal traffic disruption during a weekday morning rush hour.
Worked with over seven municipalities for event permitting and permissions.
Planned logistics for the 3.5 mile point-to-point event concluding atop the steps of the Wisconsin State Capitol.
Successfully executed and managed all event operations

WHAT WE BUILT:
North Park Hospitality Tent
Coliseum Bleachers
Campground
Vendor Village
Sponsor Row
North Park Bleachers
Budget Management
Operational Subcontracting Negotiations & Management
Event Layout & Mapping
Parking & Traffic
Onsite Camping
Broadcast Planning & Support
Venue Contracting
Host City Relationships
Hotel Contracting & Negotiation
City Permitting
Event Infrastructure
Site Planning
WHAT WE MANAGED:
Local Marketing & PR Efforts
Sponsorship Fulfillment
Vendor Sales & Management
VIP Hospitality Sales & Management
Catering & Concessions Management
Ticket Sales

"
Our success is a byproduct of Framework’s efforts. They're the pieces behind the clock...always moving to ensure everything is in working order.
"
-Wilson Tang, The CrossFit Games