Formula 1 Crypto.com Miami Grand Prix
South Florida Motorsports
The FIA Formula 1 World Championship season attracts fans from around the world to experience the top flight competition, which took place in Florida for the first time since 1959. We wanted discerning spectators and international media figures to get a taste of South Beach without losing sight of the track.
THE ASK
Help design and execute F1 Miami Grand Prix Marina and Luxury Row zones to deliver a one-of-a-kind fan experience.
240,000
ATTENDANCE
WHAT WE DID:
Yacht Transportation & Logistics
Layout & Design
Conceptual Ideation
Execute Live Event Days
WHAT WE MANAGED:
Corporate Partnership
Vendor Installation & Removal
Zone Load In & Out
Event Day Hospitalities
WHAT WE BUILT:
Yacht Dock
Luxury Row
Ferrari Club
Silver Arrows Miami Club
Yacht Club Structure